A new set of regional knowledge resources is now available to support a more competitive, inclusive, and sustainable health and wellness tourism sector across ASEAN.
Developed as part of the ASEAN Health & Wellness Tourism initiative, the resources bring together regional research, market analysis, policy recommendations, and practical guidance to help policymakers, industry stakeholders, and micro, small, and medium-sized enterprises (MSMEs) better understand opportunities across the sector.
Four core knowledge products are now available:
Report on the Demand of Health and Wellness Tourism Services in ASEAN
exploring demand, consumer trends, and opportunities for health and wellness tourism services across ASEAN.
Report on the Supply of Health and Wellness Tourism Services in ASEAN
examining the region’s existing services, providers, and supply landscape.
Gap Assessment of Health and Wellness Tourism Services in ASEAN
identifying key gaps between market demand and the region’s current capabilities.
Report and Policy Recommendations on ASEAN Health and Wellness Tourism
providing recommendations and a regional roadmap to strengthen the sector’s future development.
For MSMEs and practitioners looking to turn these insights into action, the ASEAN SME Academy also offers the e-learning course “Unlocking ASEAN’s Wellness Advantage: A Regional Toolkit for MSMEs.”
