Bangkok, May 29, 2026 — Shiseido (Thailand) Co., Ltd., in collaboration with Kenan Foundation Asia, hosted “Beauty Empowers 2026: Unlocking Growth with AIM ASEAN AI-Powered Business” under the Shiseido Women Glow Together project at the Grand Ballroom, Radisson Blu Plaza Bangkok. The event aimed to support Thai women entrepreneurs in developing essential skills for modern business, especially the effective application of artificial intelligence, or AI, alongside confidence-building, leadership development, and business networking.
More than 80 women entrepreneurs, particularly from micro, small, and medium-sized enterprises, joined the event from the service, trade, technology, and manufacturing sectors. Participants learned how to use digital tools and AI for marketing planning, customer communication, brand image development, and stronger competitiveness in a rapidly changing market. The program emphasized hands-on learning so participants could immediately apply the knowledge to their businesses. It also provided a platform for entrepreneurs to exchange experiences and explore future business collaboration.
Ms. Parichat Weerasathien, Managing Director of Shiseido (Thailand) Co., Ltd., said of the event: “Shiseido operates under the mission of Beauty Innovations for a Better World. In addition to our commitment to developing beauty innovations, Shiseido also places importance on supporting people’s potential, particularly by creating opportunities for women entrepreneurs to access knowledge, new skills, and tools necessary for today’s business world. Beauty Empowers 2026 is one of the key activities under the Shiseido Women Glow Together project, which aims to support Thai women entrepreneurs in developing their potential, building confidence, and applying technology to enhance business capabilities in the digital era.”
Dr. Wimonkan Kosumas, President and Acting Executive Director of Kenan Foundation Asia, added: “Throughout more than 30 years of Kenan’s work, we have placed importance on providing modern knowledge and tools to create equal opportunities, especially for women and LGBTQ+ communities, who are important contributors to the economy. However, entrepreneurs in these groups often face limitations. I would like to thank Shiseido (Thailand) Co., Ltd. for recognizing the importance of developing the potential of Thai women. I believe today’s activity will serve as an important first step in building a network among women entrepreneurs at all levels, helping Thai women business leaders move forward together.”
A key highlight of the event was the “Beauty of Tech” Mini-Workshop, led by Ms. Phanthila Phromfang, Founder and Executive of Madame Flamingo, an expert in business planning and online business consulting. The workshop focused on helping participants learn how to use AI for business through the AIM ASEAN AI-Powered Business curriculum. It introduced tools and practical approaches that enable entrepreneurs to create content, analyze customers, refine product descriptions, and plan marketing communications more efficiently. The session also provided guidance on AI risk prevention and ethics to ensure alignment with regulations and responsible AI practices.
The event also featured “The Beauty Empowers” Forum, which explored beauty through the lens of business transformation across three key themes: confidence, networks, and competitiveness. Panelists included Ms. Nusara Pongpitak, General Manager – Finance and Operations, Shiseido (Thailand) Co., Ltd.; Ms. Jane Weidman, Founder and CEO of Space Bangkok Co., Ltd.; and Ms. Kulkanya Kulmala, Founder and CEO of Kritsador Co., Ltd. The session was moderated by Ms. Suthida Sattabongkot, Entrepreneur Development Manager at Kenan Foundation Asia.
At the end of the event, participants had the opportunity to connect, exchange perspectives, and build business relationships in a friendly atmosphere. The activity reflected the project’s broader concept: not only to share knowledge, but also to create a support system among women entrepreneurs so they can grow together with strength and stability.
Shiseido believes that “beauty” has the power to create positive change for people and society. Under its mission, Beauty Innovations for a Better World, Shiseido aims to use its expertise in beauty, innovation, and capacity development to support Thai women in moving forward with confidence—as entrepreneurs, leaders, and key contributors to local economic growth—through the Shiseido Women Glow Together project.
